Misaeng – Ellieo | Verified Housing for New York City Students & Professionals

About Us

Half the Rent, Twice the Story.

AI-Driven Roommate Matching
Built for New York City.

Transforming shared living through verified listings,
structured compatibility, and
faster move-in coordination.

What We Stand For

The Meaning Behind the Slogan

Half the Rent

Cost shared, when it’s built on trust

New York City rent is among the highest in the world. Shared living reduces cost—but only when roommate compatibility is structured and verified.

Twice the Story

More than a lease—a living fit

When roommates are aligned in lifestyle, expectations, and communication style, shared housing becomes more than a financial decision—it becomes a positive living experience.

Smarter Matching

How Ellieo Improves Matching Success

Ellieo integrates

Structured lifestyle compatibility scoring
Behavioral preference analysis
Identity-secured onboarding
Verified listing operations
New York City-specific rental intelligence

Compatibility indicators we analyze

Work schedule alignment
Cleanliness standards
Social preferences
Communication style
Lease timing readiness

This increases roommate success rates while reducing failed match risk and lease delays.

Team

Meet Misaeng Team

The people you'll talk to—based in New York, here to help with tours, listings, and getting you settled.

Seunghoon Lee

Founder & Managing Member

Strategic Investment & Business Architecture

As the Founder and Major Investor of Misaeng, I am currently leading the strategic deployment of capital and the establishment of our U.S. operational infrastructure. My focus is on architecting a scalable business model that brings transparency to the New York City housing market through verified data and AI-driven systems.

To maintain the highest level of governance, I oversee the high-level corporate strategy and investment roadmap, while our New York-based Operations Manager executes daily field activities and partnership management. This structural separation ensures that our expansion is driven by robust professional standards and long-term investment goals.

simon@misaeng.com

Laura Fanelli

Sales & Operations Manager

Team Lead of Business Operations & Talent Management

As the Operations Manager at Misaeng, I oversee hiring, client relations, and on-site property tours for interested renters. I strive to find the right properties to match tenant preferences and that ultimately feel like home.

At Misaeng, we find people looking for the same things in a home and help bring them together to make the hassle of finding a living situation in NYC smoother. It is my job to make sure you are not alone in the renting process, which can be vast and overwhelming. I've lived in the city for over 10 years and bring that lived knowledge to finding you a spot that works best for you.

laura@misaeng.com

Laura Fanelli — Sales & Operations Manager, Team Lead of Business Operations & Talent Management

Mimi Nguyen

Sales Associate

Client Relations & Strategic Partnerships

As a Sales Client professional, I focus on building strong, long-term relationships with clients and delivering tailored solutions that drive measurable results. My approach centers on understanding client needs, ensuring exceptional service, and creating value at every stage of our partnership.

I am committed to clear communication, attention to detail, and a client-first mindset that supports both immediate goals and long-term success. By aligning our services with each client's unique objectives, I help ensure their satisfaction and growth.

mimi@misaeng.com

Get in Touch

Office & Contact

45 Rockefeller Plaza, Fl 20, New York, NY 10111

Email info@misaeng.com